How to Acclimatize Your Content Marketing Strategy Post-Mobilegeddon
Just creating a mobile site and adapting your mobile content strategy is not enough! On April 21, 2015, Google released 'Mobilegeddon'- A Mobile Friendly Update to improve the mobile-friendly pages in Google’s mobile search ranking. Moreover, the impact of mobile-friendliness for SEO professionals has created a buzz in the digital arena.
Apart from site and landing page modification which includes fast load times, zoom-free readability, and optimized screen resolution, Search Engine Marketers emphasizes on content optimization to engage more audience and boost the conversion rate.
So, let’s have a look at 5 content tips for adapting to the post-mobilegeddon.
1. Attractive and Compelling Headlines- Focus on clear and concise headline, inducing user to click on the link. In mobile site, the main focus should be on word count, as it is limited to certain characters.
2. Keep the Content Short and Precise- On a small screen, you can’t put large blocks of text, as it will aggravate the reader and compel to switch to another site. Keep the content short and precise with relevant information. Use lists and bullets to highlight the important pointers of your content.
3. Follow 5 W’s in Content Marketing – The 5 W’s stands for ‘Why’, ‘Who’, ‘What’, ‘Where’, and ‘When’.
a. Why the content matters for the audience?
b. Who are your target audience?
c. What you want your customer to do?
d. Where your customers spend their time online?
e. When should the content be published?
4. A Call to Action- Make a strong call-to-action to allow the online prospect to browse your website. Include a call to action button as well.
5. Optimize Your Content- Create a unique and appealing Meta descriptions integrating important keyword phrase. Format your content in an SEO-friendly way and optimize images and tags.
At the end, what matters the most is the conversions and it can be only possible if you create a content that explains your business verticals in an easy and interesting way. So, if you have any queries on how to acclimatize your content marketing strategy post mobilegeddon, contact Vidushi Infotech a leading content writing services in India.
Apart from site and landing page modification which includes fast load times, zoom-free readability, and optimized screen resolution, Search Engine Marketers emphasizes on content optimization to engage more audience and boost the conversion rate.
So, let’s have a look at 5 content tips for adapting to the post-mobilegeddon.
1. Attractive and Compelling Headlines- Focus on clear and concise headline, inducing user to click on the link. In mobile site, the main focus should be on word count, as it is limited to certain characters.
2. Keep the Content Short and Precise- On a small screen, you can’t put large blocks of text, as it will aggravate the reader and compel to switch to another site. Keep the content short and precise with relevant information. Use lists and bullets to highlight the important pointers of your content.
3. Follow 5 W’s in Content Marketing – The 5 W’s stands for ‘Why’, ‘Who’, ‘What’, ‘Where’, and ‘When’.
a. Why the content matters for the audience?
b. Who are your target audience?
c. What you want your customer to do?
d. Where your customers spend their time online?
e. When should the content be published?
4. A Call to Action- Make a strong call-to-action to allow the online prospect to browse your website. Include a call to action button as well.
5. Optimize Your Content- Create a unique and appealing Meta descriptions integrating important keyword phrase. Format your content in an SEO-friendly way and optimize images and tags.
At the end, what matters the most is the conversions and it can be only possible if you create a content that explains your business verticals in an easy and interesting way. So, if you have any queries on how to acclimatize your content marketing strategy post mobilegeddon, contact Vidushi Infotech a leading content writing services in India.